Certainly! Here’s the story with a credit to Mr. Warren Buffett at the end:
The Tale of the Incense Stick Stall: Choosing the Right Location
Once upon a time, a young entrepreneur named Riya wanted to start a business selling incense sticks. She had two choices for her stall location: one spot right in front of a bustling school and another just outside a peaceful temple.
Riya thought, “If I set up near the school, I’ll see lots of students and teachers passing by every day. That should bring me good business!” So, she opened her stall there.
But days turned into months, and Riya noticed very few customers buying incense sticks near the school. The students were busy with their classes, and incense sticks weren’t something they needed or wanted. Her revenue was low, and she wondered if she could grow her business at all.
Curious, Riya decided to try the other location—the temple. The moment she set up her stall there, she saw a steady stream of visitors lighting incense as part of their prayers and rituals. People came every day, and her sales began to rise.
Over the next three years, Riya’s incense stick business flourished. She even opened two more stalls near other temples in the city. The demand was strong because the location matched the product perfectly.
Riya learned an important lesson: The right location creates demand.
And where there is demand, there is growth and cash flow. With more cash, she could expand her business further or share profits with those who helped her succeed.
So, whether you’re selling lemonade or incense sticks, remember—finding the right place is the first step toward turning your idea into a thriving business.
This story and lesson are inspired by Mr. Warren Buffett’s famous “Lemons to Lemonade” episode from the Secret Millionaires Club, teaching us the power of location and demand in business.
FOR AN EXAMPLE
SOLAR BUSINESS = REQUIRE MORE SUN LIGHT = SO LOCATION NOT ARUNACHAL ,WILL FLOURISH IN RAJASHTAN AND GUJARAT,
LIKE WISE HYDROPOWER BUSINESS WILL DO GOOD ARUNACHAL /UTTARAKHAND BUT NOT IN RAJASHTHAN
SJVN major hydro projects are from HIMAHCAL ,UTTARAKHAND AND ARUNACHAL PRADESH
Likewise Solar EPC companies in India are headquartered in Maharashtra and Gujarat, while their project execution happens heavily in Rajasthan, Gujarat, Tamil Nadu, and Karnataka, due to favorable solar radiation and policy support.
Waaree Renewable Technologies Ltd,KPI Green : Project Location: Gujarat
Sterling and Wilson Renewable Energy Ltd :project location: Rajasthan
RupakRoyC 
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